Our Ingredients

We Formulate WITH

Superfoods, plants or natural extracts with 95-100% of natural origin, sustainably sourced from renowned provenances of Japan. All formulations are 100% vegan and cruelty-free certified by the Leaping Bunny Program.

We Formulate WITHOUT

Silicones, PEGs, drying alcohols, fragrances, parabens, sulfates (SLS), nor mineral oil. We take pride to be the first Japanese beauty brand to go above and beyond by banning over 2000 ingredients that are toxic, comedogenic or allergenic.

The Hot Spring of Beauty “Bijin-no-yu”

Hidden in the pristine forest of Hokkaido, the secret to beautiful skin was uncovered on the bank of the Tokachi River. There lies the one and only hot spring in Japan: Moor Onsen Water.

Inspired by the miraculous discovery of locals bathing in moor onsen water for naturally smooth skin, it hinted at a sacred skincare ingredient that was eventually created. This beautifying onsen water is the epitome of skin rejuvenation.

Revolutionizing skincare with biotechnology

With the incredible work of our scientists, we developed in our labs with a lower environmental impact, new high-performing ingredients (like hyaluronic acid or peptides) using living, naturally derived substances. After years of relentless research and countless experiments in biotechnology, our R&D team revolutionized the world of skincare and unlocked the mystical healing powers of the Japanese Hot Spring. By deriving Japanese Hot Spring Water, we created an extraordinary organic compound of skin-renewing acids - BIYUSEN™. Infused in all our formulas, this miracle complex effectively restores skin to its healthiest state while being gentler on the planet at the same time.